History

Santa Cruz Fun Foods is a division of Whiting’s Foods, the largest food concessionaire on the Santa Cruz Beach Boardwalk. Starting in 1953 with a few frozen custard stands, the family business has grown to include multiple locations on the boardwalk and operating the food and beverage at the Santa Cruz Warriors arena. In addition, we have provided mobile service to fairs, festivals, and special events throughout California throughout the years.

We know how to make food that puts a smile on peoples’ faces, and now we are bringing even more of those smiles – and fun foods! – to you through our store and bulk sales of some of our most popular treats.