More About Us

Our History...

Santa Cruz Fun Foods is a division of Whiting’s Foods, the largest food concessionaire on the Santa Cruz Beach Boardwalk. Started in 1953 with a few frozen custard stands, the family business has grown to include multiple locations on the “walk” as well as operating the food and beverage at the Santa Cruz Warriors arena and providing mobile service to fairs, festivals and special events throughout California. We have a passion for people, and love bringing smiles to our customers through fun food. 

Helping You Celebrate!

Santa Cruz Fun Foods brings your favorite tastes of the Boardwalk directly to your home, party, or event. In addition to large scale functions, corporate events and private parties, we also offer wholesale opportunities to bring our treats to your store or menu. With everything we do, we hope to help you celebrate every day with nostalgic treats that bring out the kid in everyone. 

A Boardwalk Original...

When the Whiting family started operating the "black and white" custard stands on the Boardwalk in the 1950s, we also acquired the recipe for a unique ice cream sandwich known as the Sandae. The tasty concoction consisted of chocolate malt ice cream between two graham crackers and dipped in delicious chocolate...and the name comes from the unique topping - a dusting of crushed almonds that resembles sand. Over the years we have tinkered with and (we like to think) perfected the recipe to create a treat unlike anything else. We are proud that this original product honors our family history on the iconic Beach Boardwalk and we hope you try one. 


Authentic Tradition

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