Santa Cruz Fun Foods is a division of Whiting’s Foods, the largest food concessionaire on the Santa Cruz Beach Boardwalk. Started in 1953 with a few frozen custard stands, the family business has grown to include multiple locations on the “walk” as well as operating the food and beverage at the Santa Cruz Warriors arena and providing mobile service to fairs, festivals and special events throughout California. We have a passion for people, and love bringing smiles to our customers through fun food.